Brands across the board will need to keep pace with changing trends to ensure they can communicate effectively with their customers. Despite this imbalance in online presence and digital spending, female online shoppers are estimated to account for 42 percent of all Indian e-retail spending inup from only 20 percent of total retail e-commerce expenditure in To understand what customers require, businesses rely on predictive data technology which will likely be the norm in The data has been based on online study of nationally representative affluent audiences, primarily native to metropolitan area.
And it does - along with everyone else! As ofonly 26 percent of the local population was using the internet ; almost ten times the audience size from a decade prior.
While the situation is a lot better now but we still have a long way to go. But increasingly we are the minority - most consumers care, are discerning, and will try a number of different products before finding something that works. E-commerce has seen shape shifting advancements in payments technology, computing and mobility.
Service providers compete primarily through price, location as well as their target demographic markets. It is every product and service dedicated to helping us look - and smell - the way we want, or the way we believe we should for professional reasons.
Products that promise no animal testing or that are all natural, for example, have loyal, niche markets and can often charge a premium. While there may not be as steep a rise in wallet usage as there was init will surely become the payment mode of choice for a lot more users.
Rohan Bhargava Co-founder, Cashkaro. Consumption in India is undergoing a gradual, yet tectonic shift. For instance, CaratLane and LensKart allow users to virtually try on their products. As ofthe majority of online users in India were maleand the same held true for online shoppers.
This will play a key role in e-commerce as we rely more and more on our mobile devices. And our definition of beauty is malleable and ever changing - providing never ending opportunities for the industry to innovate. The future will have a more tech based approach to this.
Today, consumers expect solutions that cater to their unique interests and requirements. Total internet audiences in India are estimated to surpass million online users in A few decades ago, the answer to this would have been a resounding no. It is a level of diversity and nuance that may go unnoticed to the casual observer.
Now, as once seemingly distant science fiction terms like Artificial Intelligence and Virtual Reality take the podium, we have a lot to look forward to.
Historically trends were driven by celebrity taste-makers through their personal choices or professional endorsements. The views expressed are solely of the author and ETRetail. Once they find it, however, brand loyalty - whether for a shampoo or a particular salon - is extremely strong.
Inthe sale of physical goods via digital channels in India amounted to Live Chat bots and virtual assistants like - Siri, Google Voice, Alexa and Echo are fine examples of what will offer. However, when it comes to bridging the gap between the physical and the digital world — a lot is more is desired.
These asset-light models help startups grow rapidly, all while they save time, money and efforts. This helps users visualize how products will look on them without physically going to a store. Though consumers tend to be more price conscious during those times, they do not stop spending.
US Beauty Industry Segments. The key purpose of ecommerce sites is to bring the shopping experience alive for its customers. Hair care is the largest segment with 86, locations. As rolls in, new entrepreneurs will create, capture and dominate more such categories.
According to recent market research, mobile phone internet user penetration in India is projected to reach In the backdrop of all these developments this paper makes an attempt to explain the emerging trends in the development of Modern Retail formats in Indian Context.
Key Words: Hypermarket, Convenience Store, Retailing, Malls, Shoppers. India has the second largest population in the world. Even if a brand is able to tap 25 per cent of the total population, it can become a market leader. Most studies term the Indian retail market an upcoming one for both consumers and sellers.
The Indian retail industry is one of the fastest growing in the world. Retail industry in India is expected to grow to US$ trillion by from US$ billion in India is the fifth largest preferred retail destination globally.
The country is among the highest in the world in. Trends that will reshape Indian e-commerce in E-commerce is the clearly future of retail and as an entrepreneur I am extremely excited. It would have been unfair for me to keep my enthusiasm. retailing in India has been riveting and the future promises further growth.
Here is a complete picture deciphering the past, present and future trends of Indian Retail Market.
Retail in India Past Scenario Before the decade of eighties, India with hundreds of towns and cities was a. future trends in retail sector in india Modern retailing is more facilitative and providing as compared to what was seen in traditional stores.Download